Why Content Consistency is Key for a Growing Business

Posted February 27, 2019 - Emma Mills in Uncategorized

We’ve just celebrated 100 episodes of Mi-TV!

That’s two whole years of creating episodes for the show! Over the past 100 weeks, I’ve spoken about everything from our productivity pads to how to track your time and what to delegate. It’s been an exciting journey, to say the least.

So, I wanted to say a huge thank you to anyone who has taken the time to watch the show! Whether you’re a die-hard fan or this is the first time you’ve heard about Mi-TV – thanks for coming along for the ride!

I’ll be honest. Creating an episode of Mi-TV every week for two years wasn’t easy. Sometimes I raced to my notepad and jotted down a list of ideas. But, there were also days when inspiration ran dry, and I didn’t have a clue what to talk about.

Thankfully, I didn’t give up on it. I continued to create high-quality content that provided real value to my audience. I was consistent. And, that’s why we’re here today blowing out birthday candles to celebrate our 100th episode!

Consistency plays a key role in the success of your business. When you have a consistent content strategy, your audience comes to rely on your knowledge and insight. It helps generate more leads for your business and builds brand awareness. Plus, it helps to establish your authority and credibility within your niche.

With so many benefits, it’s no wonder that so many businesses (including ours) have a consistent content marketing strategy in place. But, why is consistency so important? Let’s find out…

 

Why is consistent content so important?

Maintaining a consistent stream of content can be tiresome. But, it’s worth it. If you want to establish yourself as a thought leader in your industry, you’ve got to push out consistent, high-quality content. Doing this will go a long way towards gaining credibility for yourself and your business. It’ll also help strengthen your brand identity as more people start to familiarise themselves with your content.

Consistent content keeps you on top of mind. And, if you keep up with it, people will start to depend on you for regular content. Plus, Google loves websites with a consistent content marketing strategy. So, the more consistent you get with your content, the better your website will perform on search engines.

Since we started implementing a consistent content marketing strategy, our business has grown more than ever. I put 90% of our growth down to the fact that we create content every week. We don’t create just one form of content either. We give our audience the freedom to consume our content in various ways (i.e. blog posts, videos, email newsletters, social media, etc.).

The consistency of our content has led to much more rhythmic leads coming to the business and an increased conversion rate of those leads.

To put it simply, creating content consistently has made it easier to run a thriving, profitable business. Yes, it can be challenging to maintain consistency when you’re trying to run a business and do a million other things at once. But, if you just show up every day, even when you don’t feel like it, you’ll discover that the return on investment will be more than worth it.

 

How to avoid creative burn out

Creating so much content consistently is hard work, and it can be easy to burn out. So, when your creative well runs dry, what should you do?

Here are five tips to help you avoid burnout in your business:

  1. Delegate, delegate and delegate some more!

If you’re wearing all the hats in your business and trying to juggle too many things at once, it’s only a matter of time before you reach breaking point. Acknowledge the fact that you can’t and don’t have to do everything in your business. Instead, learn how to delegate.

Delegation helps break the monotony and frees up your time to focus on more important things. While creating consistent content is important, it doesn’t mean that you have to be the one that creates it all!

  1. Break things down

When you’re faced with a mammoth task, the sheer size of it can be enough to send you running in the opposite direction. And, when we don’t want to do something, we procrastinate. If you’re feeling overwhelmed by a project, it can help to break it down into smaller parts and tackle it step by step.

  1. Prioritise and Organise

A cluttered mind (and desk) is a breeding ground for self-doubt and anxiety. If you want to avoid creative burn out and keep up with a consistent content strategy, you’ve got to get organised. Take time to prioritise the most important tasks first. Make a list based on priority and see what tasks you can delegate to other team members or a third-party provider. When you’re trying to avoid creative burnout, staying organised and prioritising your tasks will make a huge difference.

  1. Take a break

Remember, you’re not chained to your desk (or at least, we hope you’re not!). Give yourself a break and step away from your desk to clear your head. It’s difficult to be creative and churn out quality content when you can’t remember the last time you had any time to yourself. Go for a walk. Grab lunch somewhere new. Or, embark on a weekend getaway. When you’re feeling burnt out, a short break could be exactly what you need to rediscover your creative flair.

  1. Search for inspiration

Are you struggling to come up with new ideas for your content? Sometimes, inspiration flows naturally. And, other times, you have to find it yourself.

As the novelist Jack London says, “You can’t wait for inspiration. You have to go after it with a club!

You can find inspiration almost anywhere. You just have to know where to find it!

 

Want to free up your time so you can put more focus on creating consistent content for your business? We can help. Call me on 0161 820 6080 or email me at emma@mi-pa.co.uk.

Or visit our services page to discover in more detail the diverse range of services we offer like-minded entrepreneurs and businesses right here. <https://www.mi-pa.co.uk/services/>

 

 

 

 

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